{"id":846,"date":"2021-11-11T06:47:45","date_gmt":"2021-11-11T06:47:45","guid":{"rendered":"https:\/\/academy.kodixauto.ru\/?post_type=docs&#038;p=846"},"modified":"2025-12-02T09:07:39","modified_gmt":"2025-12-02T09:07:39","password":"","slug":"shapka-sayta-cta-knopki","status":"publish","type":"docs","link":"https:\/\/academy.udpauto.ru\/?docs=shapka-sayta-cta-knopki","title":{"rendered":"\u0428\u0430\u043f\u043a\u0430 \u0441\u0430\u0439\u0442\u0430 \u2014 CTA-\u043a\u043d\u043e\u043f\u043a\u0438"},"content":{"rendered":"\n<p><strong>CTA-\u043a\u043d\u043e\u043f\u043a\u0438<\/strong> (\u043e\u0442 \u0430\u043d\u0433\u043b. <em>Call To Action<\/em> \u2014 \u00ab\u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e\u00bb) \u2014 \u044d\u0442\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 \u0441 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u043c \u0442\u0435\u043a\u0441\u0442\u043e\u043c-\u043f\u0440\u0438\u0437\u044b\u0432\u043e\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<ul class=\"wp-block-list\" data-block-type=\"core\">\n<li data-block-type=\"core\">\u00ab\u041a\u0443\u043f\u0438\u0442\u044c\u00bb<\/li>\n\n\n\n<li data-block-type=\"core\">\u00ab\u041e\u0444\u043e\u0440\u043c\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443\u00bb<\/li>\n\n\n\n<li data-block-type=\"core\">\u00ab\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u0435\u0441\u0442-\u0434\u0440\u0430\u0439\u0432\u00bb<\/li>\n\n\n\n<li data-block-type=\"core\">\u00ab\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00bb<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b CTA-\u043a\u043d\u043e\u043f\u043a\u0438?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" data-block-type=\"core\">\n<li data-block-type=\"core\">\u041d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u0432\u0435\u0434\u0443\u0442 \u0435\u0433\u043e \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435.<\/li>\n\n\n\n<li data-block-type=\"core\">\u041f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e (\u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0437\u0430\u044f\u0432\u043a\u0438, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438).<\/li>\n\n\n\n<li data-block-type=\"core\">\u0414\u0435\u043b\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c \u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u043c.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0412 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 OnePlatform \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u043d\u043e\u043f\u043e\u043a \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u044d\u0442\u0430\u0436 \u00ab\u0428\u0430\u043f\u043a\u0430 (CTA-\u043a\u043d\u043e\u043f\u043a\u0438)\u00bb.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"218\" src=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19-1024x218.png\" alt=\"\" class=\"wp-image-4778\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19-1024x218.png 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19-300x64.png 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19-768x164.png 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19-1536x327.png 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-19.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u044d\u0442\u0430\u0436\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\" data-block-type=\"core\">\n<li data-block-type=\"core\">\u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043a\u043d\u043e\u043f\u043e\u043a: \u0441\u043b\u0435\u0432\u0430 \u0438\u043b\u0438 \u0441\u043f\u0440\u0430\u0432\u0430;<\/li>\n\n\n\n<li data-block-type=\"core\">\u0443\u043a\u0430\u0437\u0430\u0442\u044c \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 \u043f\u044f\u0442\u0438 \u0441\u0441\u044b\u043b\u043e\u043a.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20-1024x590.png\" alt=\"\" class=\"wp-image-4780\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20-1024x590.png 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20-300x173.png 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20-768x443.png 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20-1536x885.png 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-20.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041c\u043e\u0436\u043d\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0432 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u043e\u043d\u0430 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043a\u0440\u044b\u0442\u0430 \u043e\u0442 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21-1024x381.png\" alt=\"\" class=\"wp-image-4781\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21-1024x381.png 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21-300x112.png 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21-768x286.png 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21-1536x571.png 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/11\/unnamed-21.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTA-\u043a\u043d\u043e\u043f\u043a\u0438 (\u043e\u0442 \u0430\u043d\u0433\u043b. Call To Action \u2014 \u00ab\u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e\u00bb) \u2014 \u044d\u0442\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 \u0441 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[18],"doc_tag":[],"class_list":["post-846","docs","type-docs","status-publish","hentry","doc_category-shablony"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"year_month":"2026-05","word_count":9,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"UDP Auto","author_nicename":"admin","author_url":"https:\/\/academy.udpauto.ru\/?author=1"},"doc_category_info":[{"term_name":"\u0428\u0430\u0431\u043b\u043e\u043d\u044b","term_url":"https:\/\/academy.udpauto.ru\/?doc_category=shablony"}],"doc_tag_info":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable_v2":"<p>CTA-\u043a\u043d\u043e\u043f\u043a\u0438 (\u043e\u0442 \u0430\u043d\u0433\u043b. Call To Action \u2014 \u00ab\u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e\u00bb) \u2014 \u044d\u0442\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 \u0441 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u043c \u0442\u0435\u043a\u0441\u0442\u043e\u043c-\u043f\u0440\u0438\u0437\u044b\u0432\u043e\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: \u00ab\u041a\u0443\u043f\u0438\u0442\u044c\u00bb \u00ab\u041e\u0444\u043e\u0440\u043c\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443\u00bb \u00ab\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u0435\u0441\u0442-\u0434\u0440\u0430\u0439\u0432\u00bb \u00ab\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00bb \u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b CTA-\u043a\u043d\u043e\u043f\u043a\u0438? \u041d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u0432\u0435\u0434\u0443\u0442 \u0435\u0433\u043e \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435. \u041f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e (\u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0437\u0430\u044f\u0432\u043a\u0438, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438). \u0414\u0435\u043b\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c \u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u043c. \u0412 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 OnePlatform \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u043d\u043e\u043f\u043e\u043a \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u044d\u0442\u0430\u0436 \u00ab\u0428\u0430\u043f\u043a\u0430 (CTA-\u043a\u043d\u043e\u043f\u043a\u0438)\u00bb. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u044d\u0442\u0430\u0436\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435: \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043a\u043d\u043e\u043f\u043e\u043a: \u0441\u043b\u0435\u0432\u0430 \u0438\u043b\u0438 \u0441\u043f\u0440\u0430\u0432\u0430; \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 \u043f\u044f\u0442\u0438 \u0441\u0441\u044b\u043b\u043e\u043a. \u041c\u043e\u0436\u043d\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0432 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u043e\u043d\u0430&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"UDP Auto","url":"https:\/\/academy.udpauto.ru\/?author=1"},"comments_num_v2":"0 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0435\u0432","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0428\u0430\u043f\u043a\u0430 \u0441\u0430\u0439\u0442\u0430 \u2014 CTA-\u043a\u043d\u043e\u043f\u043a\u0438 - UDP Academy<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0428\u0430\u043f\u043a\u0430 \u0441\u0430\u0439\u0442\u0430 \u2014 CTA-\u043a\u043d\u043e\u043f\u043a\u0438 - UDP Academy\" \/>\n<meta property=\"og:description\" content=\"CTA-\u043a\u043d\u043e\u043f\u043a\u0438 (\u043e\u0442 \u0430\u043d\u0433\u043b. 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