{"id":2186,"date":"2021-12-19T14:48:31","date_gmt":"2021-12-19T14:48:31","guid":{"rendered":"https:\/\/academy.kodixauto.ru\/?post_type=docs&#038;p=2186"},"modified":"2022-03-06T13:00:43","modified_gmt":"2022-03-06T13:00:43","password":"","slug":"central-and-local-meta","status":"publish","type":"docs","link":"https:\/\/academy.udpauto.ru\/?docs=central-and-local-meta","title":{"rendered":"\u0417\u0430\u043c\u0435\u043d\u0430 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0445 meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435"},"content":{"rendered":"\n<p>\u041f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0435 meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u0430\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430.<br>Meta \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0432 \u0440\u0443\u0447\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435 \u043d\u0430 \u043d\u0443\u0436\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445.<\/p>\n\n\n\n<p>\u0412 \u0430\u0434\u043c\u0438\u043d\u043a\u0435 \u0441\u0430\u0439\u0442\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b <strong>\u00ab\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u0430\u0439\u0442\u0430\u00bb<\/strong>, \u0432 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b <strong>\u00ab\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u00bb<\/strong>, \u0434\u0430\u043b\u0435\u0435 \u043f\u043e\u0441\u043b\u0435 \u0432\u044b\u0431\u043e\u0440\u0430 \u043d\u0443\u0436\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0433\u0434\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c meta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"508\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2022\/03\/1-2.jpg\" alt=\"\" class=\"wp-image-2837\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/1-2.jpg 218w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/1-2-129x300.jpg 129w\" sizes=\"auto, (max-width: 218px) 100vw, 218px\" \/><\/figure>\n\n\n\n<p>\u0421\u0442\u0430\u043d\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u043e\u043a\u043d\u043e \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0435\u0441\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0433\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"93\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2022\/03\/2-2-1024x93.jpg\" alt=\"\" class=\"wp-image-2838\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/2-2-1024x93.jpg 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/2-2-300x27.jpg 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/2-2-768x70.jpg 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/2-2-1536x140.jpg 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/2-2.jpg 1629w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0412 \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0438\u043c\u0441\u044f \u043e\u043a\u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0438 \u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. Meta \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u00ab<strong>SEO<\/strong>\u00ab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2022\/03\/3-1024x238.jpg\" alt=\"\" class=\"wp-image-2839\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/3-1024x238.jpg 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/3-300x70.jpg 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/3-768x179.jpg 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/3-1536x357.jpg 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/3.jpg 1656w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0435\u0441\u0442\u044c \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 meta, \u0442\u043e \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0435 SEO \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u0435 \u0441 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u043a\u043e\u0439 <strong>\u00ab ! \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f SEO \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u00bb<\/strong><\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e\u0442 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0445 meta \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u043b\u0438\u0441\u0442\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0432\u043d\u0438\u0437 \u0438 \u043d\u0430\u0436\u0430\u0442\u044c \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"608\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2022\/03\/4.jpg\" alt=\"\" class=\"wp-image-2840\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/4.jpg 498w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/4-246x300.jpg 246w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/figure>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u043b\u0438\u0441\u0442\u0430\u0442\u044c \u0432\u0432\u0435\u0440\u0445 \u0438 \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab<strong>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0438 SEO \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430<\/strong>\u00ab<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"156\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2022\/03\/5-1024x156.jpg\" alt=\"\" class=\"wp-image-2841\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/5-1024x156.jpg 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/5-300x46.jpg 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/5-768x117.jpg 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/5-1536x234.jpg 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2022\/03\/5.jpg 1634w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0421\u0442\u0430\u043d\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u043f\u043e\u0441\u043b\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0435\u0441\u0435\u043d\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043a \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u043c SEO \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u043a\u043d\u043e\u043f\u043a\u0443 \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"61\" src=\"https:\/\/academy.kodixauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37-1024x61.jpg\" alt=\"\" class=\"wp-image-2191\" srcset=\"https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37-1024x61.jpg 1024w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37-300x18.jpg 300w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37-768x46.jpg 768w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37-1536x91.jpg 1536w, https:\/\/academy.udpauto.ru\/wp-content\/uploads\/2021\/12\/Screenshot_37.jpg 1617w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0423 \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0441\u0432\u043e\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u043a \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446 meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438.<br>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u042f\u043d\u0434\u0435\u043a\u0441 \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0433\u043e \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0432 \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u0430\u0445 \u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u0435\u0435 \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e: <a href=\"https:\/\/yandex.ru\/adv\/edu\/webmaster\/webmaster-optimization\/kak-formiruetsya-snippet-sayta\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/yandex.ru\/adv\/edu\/webmaster\/webmaster-optimization\/kak-formiruetsya-snippet-sayta<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430 SEO-\u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430 \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u0447\u043d\u043e \u0442\u0430\u043a\u0438\u043c \u0436\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c, \u043a\u0430\u043a \u043e\u043f\u0438\u0441\u0430\u043d\u043e \u0432\u044b\u0448\u0435. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043b\u0438\u0448\u044c \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043d\u0435\u0442 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0445 SEO \u0438 \u043e\u0442\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043e\u0442 \u043d\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043d\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0435 meta-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u0430\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430.Meta \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c 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